Palak Paun
Visual Designer crafting Brand Experience and Brand Systems
New to Contra
Palak is ready for their next project!
Graphic T-Shirt for Juniper Bomb (Greater Than Gin)
Juniper Bomb is the newest addition to the Greater Than Gin portfolio. It’s made with three times more juniper.
The gin actually came from an accident. During a power cut, a batch was distilled much longer than planned. The juniper berries stayed in too long, making the flavor much stronger than usual. Instead of throwing it away, the founders decided to embrace the mistake and turn it into something special.
The design language is inspired by this idea of embracing imperfection. The typography feels slightly broken and skewed. Colors overlap with RGB-style glitches. Nothing looks perfectly neat, and that’s intentional. The visual style reflects the idea that mistakes can lead to something worth celebrating.
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Nirma University -
Identity Design, Re -Branding &
Brand Communication
Established in 2003, Nirma University is a multidisciplinary, research-focused private university based in Ahmedabad. In a short span, it has become especially known for its engineering and management programs.
The university functions under the Nirma Education and Research Foundation and brings together multiple institutes across fields like technology, management, pharmacy,
science, commerce, law, architecture, and design. Alongside its academic programs,
it also supports doctoral studies, entrepreneurship, continuing education, and international collaborations. With a large green campus, strong national rankings, and
a NAAC A+ accreditation, Nirma has positioned itself as a progressive institution that balances academics, research, and innovation.
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Greater Straw - Illustration,
Packaging Design
Greater Than pulled a fun April Fool’s prank on the bar community with Greater Straws. Packaged gifting product made of flavor-infused straws.
The idea was simple- you put the straw into your drink, swirl it, and it adds flavor to the cocktail. Each box came with five flavors. Mango, Basil, Orange, Mint, and Grapefruit. People could try different combinations and experiment with their drinks.
This was created as a special April 1st activation. The boxes were sent out to people from the brand’s community bartenders, creators, and supporters of Greater Than who received it as a surprise and shared it online. It turned into a playful, community-led moment around the brand.
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Solitude - Custom Lettering, Poster Design
In November 2024, I moved to Goa for work. Having to spend one year in Goa came with a sweet cultural shift. I rented an old 1 bhk apartment in Altinho in Panjim and it was a cozy little house with an attic. It was my first time away from my home state Gujarat.
The space, the pace of life, and the quiet evenings shaped how that time felt.
The yellow-walled house slowly became something I was deeply attached to.
This project is about that home and the calm, independence, and reflection
I associate with it.
Base Type - IvyPresto Display
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