I created a clean, modern design using the Aspekta font family throughout for a consistent, contemporary feel. The color palette I selected features soft, tranquil tones, including mint green, various blues, cream, olive, turquoise, and light lavender - colors that evoke a sense of calm and wellness perfect for a medspa environment.

The homepage immediately engages visitors with the "Glow From Within" headline against a soothing background. The split-screen hero design effectively combines compelling text with beautiful imagery to make a strong first impression.

For the treatment section, I designed a clean grid layout showcasing each service with clear visuals and concise descriptions. Each card maintains visual consistency while highlighting the unique benefits of each treatment.

I paid special attention to the user journey, creating a clear visual process flow with numbered steps. This approach makes the client experience transparent and approachable, particularly important for those who might be new to medspa treatments.

The social proof section features a striking before/after comparison that demonstrates results without needing excessive explanation. I complemented this with authentic-feeling testimonials that build credibility and trust.

Throughout the site, I strategically placed CTAs that guide visitors toward booking without feeling pushy. The FAQ section addresses common concerns, while the blog area provides additional value with its clean, readable card design.

The Instagram feed I integrated extends the brand experience beyond the website, showing consistency across platforms and providing additional social proof through visual content.

This website serves as an effective digital storefront for TranquilGlow, combining beautiful aesthetics with strategic conversion elements. The clean, modern design using Aspekta and my carefully selected color palette creates a fresh, contemporary feel that stands out from typical medspa websites while effectively showcasing services and driving bookings.

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