Scope of Work:
Research & Conceptualization:
- Study Landsbe’s brand guidelines, target audience, and product offerings.
- Understand the latest design trends in beverage and lifestyle brands on social platforms.
Content Creation:
- Designing static images, carousel posts, and story templates.
- Incorporate product photos, customer testimonials, and lifestyle shots where applicable.
- Utilize brand colors, typography, and other elements consistently across designs.
Adaptability:
- Ensure designs are optimized for both Facebook and Instagram, considering the various formats and resolutions for each platform.
Captions & CTA:
- Collaborate with the content team to ensure each design is paired with compelling captions and a clear call-to-action
Feedback & Iterations:
- Collect feedback from the Teaspressa team and make necessary revisions.
- Test visuals for mobile and desktop views, ensuring adaptability and quality.
Final Deliverables:
- Provide all creatives in appropriate formats for easy upload on Facebook and Instagram.
- Share source files and assets for any future edits or repurposing.