The design direction involves crafting a distinct font usage strategy, with serif fonts for headings to complement the serif font used in the logo, and sans-serif fonts for body text to maintain readability and balance. Visual elements resembling card shapes will be introduced to add interest and break the monotony of text-heavy pages.

The goal of the redesign is to create a techy and modern look that appeals to a broader audience while ensuring that the website is easy to navigate and user-friendly.