Digital Marketing Success for an E-commerce Startup
Client: Vedee store a new online store targeting millennials and Gen Z, faced challenges like low brand awareness, limited budget, and the need to drive sales and traffic.
Objectives:
1. Increase brand awareness.
2. Drive website traffic.
3. Boost online sales.
4. Grow customer engagement.
**Strategy**:
1. Social Media**: Focused on Instagram, TikTok, and Pinterest with influencer partnerships, Instagram ads, and viral challenges.
2. Email Marketing**: Implemented discount offers for subscribers, automated welcome emails, and abandoned cart recovery campaigns.
3. PPC Advertising**: Google and Facebook ads targeted relevant keywords and lookalike audiences.
4. SEO & Content Marketing: Optimized product descriptions and created blog posts for better organic search results.
Results:
1. 120% growth in Instagram followers, 10 million views on TikTok.
2. 85% increase in website traffic.
3. 35% rise in monthly sales.
4. Email list expanded by 8,000 subscribers, with a 15% cart recovery rate.
Conclusion: The campaign successfully boosted brand awareness, traffic, and sales by leveraging a multi-channel digital marketing strategy tailored to the target audience.
