Mission Beauty by BIPA

IN 2020, BIPA UNVEILED A BRILLIANT CONCEPT THAT SEAMLESSLY FUSED BEAUTY WITH THE VIBRANT ENERGY OF CONCERTS AND CLUB ATMOSPHERES.

THIS INNOVATIVE VISION CULMINATED IN THE CREATION OF AN EXCLUSIVE EVENT, A EXPERIENCE THAT FEATURED DEDICATED STYLING CORNERS AND

BEAUTY WORKSHOPS. BUT THE HIGHLIGHT OF THE EVENING WAS UNDOUBTEDLY THE LIVE PERFORMANCE BY THE GERMAN ARTIST, MIKE SINGER.

RECOGNIZING THE NEED TO CAPTURE THE ATTENTION OF A YOUTHFUL AUDIENCE, I WAS APPROACHED TO CREATE AN ANIMATED TEASER FOR THE EVENT. THIS TEASER WAS SHOWN ON VARIOUS SOCIAL MEDIA PLATFORMS AND EVEN ON THE VIENNA SUBWAY STATION, „MESSE/PRATER.“ IT SERVED AS A TANTALIZING PREVIEW, IGNITING ANTICIPATION AND EXCITEMENT AMONG THE EAGER ATTENDEES-TO-BE.