Daytona 500 Event Site UX and Creative Direction
Jeff Black
Daytona 500 / NASCAR – Event Site
I led creative and UX direction for the Daytona500.com experience — bringing the world’s most iconic race to life online. Built for speed and scale, the site was designed to drive fan engagement and support real-time race-day traffic, while strengthening NASCAR’s digital brand presence.
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Posted Apr 29, 2025
Led creative and UX direction for Daytona500.com to enhance fan engagement.
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