VersaWand was introduced in 2021, hitting the market as the newest in massage therapy and recovery. A Shopify site was developed to sell the item in the US.
VersaWand was a new-to-market massage therapy tool. They needed to establish a presence online before the holiday shopping rush in 2021. A Shopify store was created, linking to the manufacturer's system. Custom graphics, marketing assets and copy were applied. Data was linked to Google Merchant Center, Microsoft Merchant Center, etc.