Interactive Microsite
Michelle Fu
An interactive video hosted on a microsite for Shiseido’s Ultimune Eye Serum launch. Similar to Netflix’s Bandersnatch, viewers get to decide how the story plays out.
Each choice the viewer’s picks also works as a personality test where one would find out about their Ultimune Strength. Whether they are ‘The Warrior’, ‘Master of Emotions’, ‘The Loving Spirit’ or ‘The Brainiac’. Viewers also may redeem a prize based on their Ultimune Strength.
Like this project
Posted Jun 28, 2023
Designed a visually stunning microsite to showcase an interactive video for Shiseido and the product, Ultimune. Resulting in increased online traffic and sales.
