BIZZ is a forward‑thinking gum company that merges a slow‑release nicotinic analogue with brain‑supportive nootropics and natural ingredients.

The founders wanted a brand identity as innovative as the product itself.

BIZZ needed a visual language that would instantly communicate these benefits and stand out in a crowded market.

I partnered with the BIZZ team as visual AI art creator. Our objective was to shape a fun narrative that highlighted diversity, intense focus and high‑impact aesthetics while remaining grounded and relatable.

The visuals needed to feel fashion‑forward yet authentic, reflecting the clean ingredients and natural gum base while showcasing the exhilarating rush of sharpened concentration.

Using Midjourney, Krea and other generative tools, I explored hundreds of possibilities.

I went into a rapid ideation sprint across a range of moods, from sleek, futuristic sports scenes to serene moments of clarity in nature.

Then refined textures and color fidelity so the outputs felt cohesive and realistic.

Throughout, I curated models and compositions that represented a wide range of backgrounds and identities, selecting poses that conveyed focus, momentum and confidence.

I extracted a color palette anchored by deep reds, blues and warm neutrals to mirror BIZZ’s packaging and evoke energy with balance.

The final visual direction merges fashion‑level art direction with real‑world textures. Hero shots feature charismatic individuals blowing bubbles against saturated backgrounds.

Natural environments and plant motifs underscore the biodegradable, chemical‑free gum base. The result is a library of striking images that can be deployed across social media, advertising and web.

BIZZ left our collaboration with a cohesive visual identity and a suite of assets ready for launch.

The resulting visual library positions BIZZ as a premium, modern gum brand, clean, energetic and inclusive.

This was a great hybrid approach I'll be applying to future collaborations, crafting stories that cut through the noise and connect with audiences on an emotional level.