Sarah, a skincare enthusiast with dry and sensitive skin, seeks a trustworthy and inclusive online shop. She desires guidance and support to achieve a radiant glow while feeling welcomed and included, regardless of her skin type or background.

Existing skincare websites overwhelm Sarah with confusing product choices and fail to provide inclusive support. She feels excluded and lost amidst the vast array of options, hindering her quest for a glowy complexion.

Inclusive Platform: Develop on intuitive and welcoming e-commerce website designed for all skin types and backgrounds. Implement features that celebrate diversity and inclusivity.

Comprehensive Support: Offer step-by-step tutorials and personalized skincare routines tailored for various skin types. Provide accessible guidance to achieve radiant skin without exclusivity.

Community Forums: Dedicated spaces for discussions, sharing experiences, and seeking advice in a supportive environment.

Outcome:

Glow Skincare will be empowering platform for Sarah and others, offering not just products but also guidance, support, and a sense of belonging. By prioritizing inclusivity and support, the platform aims to redefine the skincare shopping experience.