Lexical Labs: Legal Tech Company

Website redesign for Lexical Labs using Webflow. Transitioned from a landing page to a fully-fledged website that represents their product, and helps generate leads. Lexical Labs are a legal-tech company building products to serve lawyers, small businesses and platforms better. They use a stack of proprietary technology, including deep learning techniques and custom models, to make it easier for their customers to review contracts at scale.

They approached us with a vision to elevate their website: since launching their original landing page, the product had come a long way and needed a better platform to show off all the features and use cases.

Say more with less: The new website should better represent Lexical Labs' mission and product offering: using visual imagery wherever possible

Address clients / onboard new clients: For the various types of clients that Lexical Labs is targeting: explain the benefits of Lexical Labs’ offering.

Go beyond the ‘startup’ image: Elevate the web presence to represent a functioning, successful business rather than an early-stage startup

‍We re-designed the website from top-to-bottom, beginning with a design exploration in Figma, and ending in a CMS-backed web platform built in Webflow.

The new site went beyond the original landing page and served to educate prospective clients and partners on everything possible with Tiro.

This included custom integrations with Calendly to facilitate better lead generation; a full blog integration to optimise SEO organic leads; and custom interactions and animations throughout the site to elevate the user experience.