Creating Kick-Ass Account Plans eBook
Lindsey Blakely
Graphic Designer
Adobe Illustrator
Adobe InDesign
Kapta
This ebook is used as a free resource in a marketing funnel with the intention of getting readers to schedule a demo of the Kapta account management product.
Objective
The goal of this project was to have it match an existing ebook Kapta had while still being distinct as a separate resource. They wanted to have a variety of layouts, graphics, and photos to keep users engaged.
The Work
Kapta already had a stock image and graphic library that they use for their brand so I searched through that to find applicable resources for this eBook. In some instances, I had to customize icons from their library to work with the content, including the cover graphic.
I also included clickable links so readers could easily schedule a demo, read Kapta’s blog, or check out their website.
Lindsey is a real artist and quickly put together an excellent-looking ebook for me. She is quick and efficient and delivered exactly what I was looking for. Highly recommended for graphic design work!
Alex Raymond
CEO and Co-founder
