● Collaborated with other founding members to create the vision, priorities, and goals
● Managed a cross-functional team consisting of Developers, Content Writers, UX and Visual Designers
● Conducted market research to understand the market trends.
● Created personas and journey maps for each persona.
● Completed competitor analysis to understand the landscape of the market.
● Gathered requirements for application for the development team
● Developed feature lists and user stories to be used by the Agile team.
● Collaborated with CTO to create strategies by which technology will be developed or adapted to meet market needs and leverage opportunities. (e.g., Buy/Build decisions)
● Designed, monitored, and reported on product KPIs.
● Created product marketing launch plan.
● Facilitated the development of the company's vision, mission, brand promise, and value proposition.
● Created product strategy and roadmap for launch.
