COO/ CPO

● Collaborated with other founding members to create the vision, priorities, and goals

● Managed a cross-functional team consisting of Developers, Content Writers, UX and Visual Designers

● Conducted market research to understand the market trends.

● Created personas and journey maps for each persona.

● Completed competitor analysis to understand the landscape of the market.

● Gathered requirements for application for the development team

● Developed feature lists and user stories to be used by the Agile team.

● Collaborated with CTO to create strategies by which technology will be developed or adapted to meet market needs and leverage opportunities. (e.g., Buy/Build decisions)

● Designed, monitored, and reported on product KPIs.

● Created product marketing launch plan.

● Facilitated the development of the company's vision, mission, brand promise, and value proposition.

● Created product strategy and roadmap for launch.