Built a Shopify store from scratch for a private client

Diza Rose Arena

Product Manager
Shopify
Private
Role: Shopify Store Developer and Manager
Client Consultation:
Conducted initial meetings to understand the client's business goals, target audience, and specific requirements for the Shopify store.
Provided expert advice on the best practices for e-commerce and Shopify platform utilization.
Store Setup and Customization:
Created and configured the Shopify account, selecting an appropriate plan based on the client's needs.
Customized a Shopify theme to align with the client's brand identity, including layout adjustments, color schemes, and typography.
Developed custom functionalities using Shopify’s Liquid templating language, HTML, CSS, and JavaScript to enhance user experience and site performance.
Product Management:
Uploaded and organized product listings, including detailed descriptions, high-quality images, pricing, and inventory management.
Implemented SEO best practices to optimize product pages for search engines, improving visibility and organic traffic.
Payment and Shipping Integration:
Integrated multiple payment gateways to ensure secure and convenient transactions for customers.
Set up shipping options and rates, including real-time carrier shipping, flat rates, and local pickup options.
Content Creation and Management:
Created engaging content for the homepage, about us page, contact page, and other essential sections of the website.
Managed blog integration and content scheduling to drive traffic and engage customers.
Marketing and SEO:
Implemented marketing tools and plugins such as email marketing, social media integration, and Google Analytics for tracking and analysis.
Optimized the store for search engines by configuring meta tags, alt texts, and implementing a structured URL strategy.
Testing and Launch:
Conducted thorough testing of the website to ensure functionality across different browsers and devices.
Identified and resolved any issues or bugs prior to the official launch.
Coordinated a successful launch of the store, ensuring all elements were in place for a smooth customer experience.
Post-Launch Support and Training:
Provided training sessions for the client on how to manage the store, including adding new products, processing orders, and handling customer inquiries.
Offered ongoing support and maintenance to address any technical issues and implement new features as required.
Achievements:
Successfully launched a fully functional and aesthetically pleasing Shopify store within the project timeline.
Enhanced client’s online presence and contributed to an increase in sales and customer engagement.
Received positive feedback from the client for delivering a user-friendly and efficient e-commerce solution.
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