Omni Gadgets: Pioneering Multipurpose Mobile Charging Solutions

Anoop Kumar

Brand Designer
UX Designer
UI Designer
Adobe XD
Figma
Webflow

About the Client:

The company, headquartered in Canada, specializes in producing electronic devices and distributing them globally through major eCommerce platforms. In an era where connectivity reigns supreme and power is crucial, Omni Gadgets stands out as a symbol of creativity, providing adaptable answers to contemporary technological challenges. By adopting a forward-thinking strategy that combines ease of use with practicality, Omni Gadgets has established a unique position in the market for mobile charging accessories and other electronic gadgets.

Goals of the project:

Crafting a compelling brand and visual identity is our ultimate objective. I striven to create a brand that truly connects with their audience and showcases the wide array of cutting-edge gadgets they offer. This includes designing a captivating logo, selecting an appealing color palette, curating stunning product images, and creating eye-catching graphics. The goal was to leave a lasting impression and establish a strong brand presence in the market.

Process of working on this project:

To begin with, I carefully chose a color palette that perfectly aligns with their brand identity. Then, I crafted a captivating logo using the golden ratio, a formula that even the renowned tech giant "Apple" utilizes in their logo. Incorporating a Switch electric design into their logo, I effectively conveyed their specialization in the electronics niche and the range of electronic products they offer. Lastly, I meticulously designed product images and graphics, ensuring they adhered to the established brand guidelines.

End results:

I successfully crafted a captivating Logo and visual identity that truly embodies their brand. The positive feedback from stakeholders and audiences proves that we hit the mark in reaching the specific target audience.
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