Overview 🔎

Revamping by rebarding, that’s what I was hired for, bringing an old hotel back to life was a mission accomplished by IRIS Communications [Egypt] during the year 2022, the only reference was an old logo that was designed since 1977, the hotel's management approach was to renew the old outdated brand and to restructure the managerial and business process as well as their marketing as a major part of their rebranding effort.

Problem & Solution 🤝

The original logo was totally outdated and manually designed since 1977, the hotel has no branding at all except the old logo and a letterhead.

The business owners wanted to develop their business and as a first stage they hired me to do the branding job so we started it from there.

Goals/Requirements: Add some goals or requirements that helped get this project to the finish line.

The hotel's management approach was to renew the old outdated brand and to restructure the managerial and business process as well as their marketing as a major part of their rebranding effort.

Process 🛣

What steps did you take to solve this project’s problem? Share your ideas, what you discovered along the way, and what processes you took to arrive at your solution.

Results 🎁

Creative Director

Takeaways 📣