UI/UX Design for sports & media intelligence SaaS

Roxana Carabas

Sponsorunited is a SaaS sports and entertainment intelligence platform.
My responsibility was:
Creating and managing a responsive design system in dark-light themes
Redesigning and adding new features to the data analytics-heavy pages and database
Auditing the current platform
Prototyping
Testing and iterating
Additional assets I brought to the company:
Setting Objectives and Key Results
Setting Key Performance Indicators
Usability tests via internal surveys to prove the efficiency of the design system
Writing internal company documentation: Onboarding, Process definition
Design guidelines
Voice and tone guidelines
Competitor research
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Posted Jan 10, 2023

Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited tracks brands and properties

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