UI/UX Design for sports & media intelligence SaaS

Sponsorunited is a SaaS sports and entertainment intelligence platform.

My responsibility was:

Creating and managing a responsive design system in dark-light themes

Redesigning and adding new features to the data analytics-heavy pages and database

Auditing the current platform

Prototyping

Testing and iterating

Additional assets I brought to the company:

Setting Objectives and Key Results

Setting Key Performance Indicators

Usability tests via internal surveys to prove the efficiency of the design system

Writing internal company documentation: Onboarding, Process definition

Design guidelines

Voice and tone guidelines

Competitor research