Linkedin Personal Branding as a Demand Generation Tool
Aarushi Pande
Marketing Strategist
Lead Generator
Content Writer
LinkedIn
Trello
Zoho CRM
Goal:
Secure leads and business opportunities through LinkedIn by positioning the founders as thought leaders and leveraging account-based marketing tactics.
Results:
Expanded the lead pipeline by 37%
Generated multiple six-figure deals
Secured media space for the founders
Build a demand generation engine and founder-led marketing initiatives for an NYC film studio, positioning the founders as LinkedIn Top Voice through high-impact content and campaigns.
Approach:
Founder Thought Leadership on LinkedIn
Developed a content strategy to establish the founders as industry experts
Created high-impact, thought-provoking content (articles, videos, posts) on relevant topics
Account-Based Marketing (ABM) on LinkedIn
Identified and profiled the studio's ideal client profiles (ICPs). Crafted laser-targeted ABM campaigns tailored to the ICPs' pain points and needs
Leveraged personalized LinkedIn outreach, content syndication, and retargeting
Lead Generation & Nurturing via LinkedIn
Designed lead nurturing sequences leveraging LinkedIn messaging and outreach
Utilized marketing automation and personalization for seamless LinkedIn engagement
The project focused on leveraging LinkedIn as the primary channel for demand generation and founder-led marketing initiatives. The founders' thought leadership content and strategic amplification on the platform aimed to position them as industry experts. Account-based marketing tactics, including personalized outreach, content syndication, and retargeting, were employed to attract the studio's ideal clients. Lead capture, nurturing, and engagement were driven through seamless LinkedIn integration and marketing automation.
