Marketing Strategy for Cosmetics Marketplace

Utkarsh Sharma

Digital Marketer
Marketing Strategist
Product Manager
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Overview 🔎

We got the opportunity to work with one of the most recognizable names in the cosmetics industry. They had already set the bar high as a leader in the beauty industry and we enhanced it by deploying an omnichannel marketing experience.

We merged their brick-and-mortar stores with robust digital technology to provide a revamped customer experience. As a marketing strategists we knew that even while in-store, people are still on their phones, whether it’s to learn more about products or to look for better deals.

That’s why we merged the brand's Loyalty program with online sales and launched campaigns like the 'Buy Online, Pick-up from Store' service. This way not only can people learn about their products, save them to purchase later and get recommendations based on searches. We never asked customers to choose between stores and mobile—both complement each other but made them work together.


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