Silvina Paz is an independent property adviser operating at the top end of the London market — guiding buyers, sellers, and renters through Prime Central London neighbourhoods including Belgravia, Chelsea, Knightsbridge, and Notting Hill. With over 25 years of experience and a background in law and investment banking, her practice is built on discretion, precision, and genuinely personalised service.

The project involved a full visual refresh of her online presence, using the Ambience real estate Framer template as a starting point and customising it extensively to reflect the tone and positioning of a boutique, high-end advisory firm.

Silvina's existing site no longer reflected the calibre of her work or the expectations of her clientele. In the ultra-competitive Prime Central London property market, digital first impressions carry significant weight — and her online presence was falling short of the luxury, trust, and sophistication her brand deserved.

The key tension: starting from a template while making it feel entirely bespoke. The Ambience template provided a solid structural foundation, but required deep customisation — in typography, colour language, content hierarchy, and overall narrative — to move from generic real estate aesthetics to something that felt intentionally crafted for a principal-led, boutique advisory practice.

The scope also had to remain tight. With a two-week window, decisions on design direction, content, and structure needed to be made efficiently without sacrificing quality.

The final site positions Silvina Paz as a credible, high-end alternative to the large agencies — quietly confident, editorially refined, and immediately legible to a discerning international audience. Services are clearly articulated across buying, selling, rental search, relocation, and consultancy. The bilingual capability (English / Spanish) extends reach to Latin American and Spanish-speaking clients relocating to London.

The result is a site that works as both a business card and a conversion tool — establishing trust before a single conversation takes place.

- Silvina Paz

https://www.silvinapazlondon.com/