While Looking for Something Else… While
Hyung Joo Kim
While Looking for Something Else…
While organizing my work, I started gathering a few old logo designs.
What surprised me wasn’t the logos.
It was realizing how much of my design background had quietly followed me into everything I make.
The dresses.
The bags.
The illustrations.
The book.
Even LALATOWN itself.
Somewhere along the way, I stopped thinking of myself as a designer. I was too busy drawing, sewing, writing, painting, and building little worlds.
Then I found these.
Looking at them again, I realized that design never really left. It simply found new ways to appear.
These logos may look different from one another, but they all come from the same place:
A love for storytelling.
A belief that every place, every brand, and every idea has its own personality.
And a habit of turning ordinary things into little worlds.
Apparently, while building LALATOWN, I forgot that I studied design.
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Posted May 31, 2026
While Looking for Something Else… While organizing my work, I started gathering a few old logo designs. What surprised me wasn’t the logos. It was realizing ...
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