Birchford.com - Website Design and Development
Mitesh Gohil
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Posted Sep 21, 2023
As the UX Designer and Front-End Developer for this project, my goal was to enhance the website's user experience (UX) while preserving the brand's integrity.
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Birchford - Financial Technology & Services
Financial Software Technologies For Global Money Movements
Birchford caters to the technology needs of banks, money exchange firms, and financial institutions engaged in the movement of monies worldwide. Whether it is currency exchange, cross-border payments, KYC, risk & compliance, SWIFT implementation or outsourcing of crucial KPO or BPO services.
My Task
Birchford.com, a distinguished player in the financial services sector, embarked on a mission to rejuvenate its digital presence in order to better serve its global clientele in banking, finance, and money exchange. As the UX Designer and Front-End Developer for this project, my goal was to enhance the website's user experience (UX) while preserving the brand's integrity.
The Challenge :
Birchford.com was already a live website, and the challenges were twofold:
User-Centric Redesign : The website required a comprehensive UX redesign to ensure that users could easily access information and navigate through a diverse range of financial services offered across various industries.
Maintaining Brand Consistency : While enhancing UX, we had to ensure that the new design seamlessly aligned with Birchford's established brand image and values.
Design Process :
Our journey to transform Birchford.com followed a meticulous process :
User Research : Understanding the needs and preferences of Birchford's clients, spread across four continents, was the foundational step. This helped us identify pain points and opportunities.
User-centred Design : We reimagined the website's UX, simplifying complex financial information into digestible content and intuitive navigation. The eleven solutions and four services were structured for easy exploration.
Visual Overhaul: The website's aesthetics were refreshed, aligning with Birchford's brand identity while adopting a modern, user-friendly design.
Front-End Development : I personally coded the front-end, ensuring that the UX design seamlessly translated into a responsive and interactive web experience.
Usability Testing : Real users from the banking, finance, and money exchange sectors provided feedback, which drove iterative design refinements.
