Role: Creative Designer · Motion Graphics Designer · Video Editor Year: 2024 Brand Focus: “Protecting People When Connecting”

As the in-house Creative & Motion Designer at Pluhg, I was responsible for shaping the brand’s daily visual identity across social media, product communication, and marketing content. My day-to-day duties involved creating high-quality static designs, motion assets, UI animations, and promotional videos—ensuring consistent storytelling as the brand moved from early traction into wider market adoption.

Pluhg operates in a highly sensitive digital space: enabling people to network securely without exposing personal contact details. To build trust and scale user adoption, the brand needed:

Consistent daily visual communication

Highly engaging motion graphics

Clear, modern explainer videos

A recognizable visual identity across all platforms

As the only creative lead in this area, my work directly influenced how users perceived the product.

I handled end-to-end creative production:

Daily Social Media Graphics Designed branded visuals crafted for clarity, speed, and engagement.

Motion Graphics & UI Animation Animated product flows, transitions, and visual cues to help users understand Pluhg’s unique privacy-forward features.

Video Editing & Marketing Content Edited promotional videos—including the Spotify awareness ads—to support user growth campaigns.

Brand Consistency Maintained a unified design system across colors, layouts, typography, and motion style.

Everything was optimized for social performance and rapid production cycles—critical for a fast-growing startup.

Developed visual directions aligned with the “Protecting People When Connecting” brand message.

Created designs structured for instant readability and emotional connection.

Animated UI screens, icons, social assets, and narrative transitions to make the product more intuitive and relatable.

Edited campaigns and educational content with pacing optimized for TikTok, Instagram, and Spotify placements.

Adjusted visuals based on engagement data and feedback from the marketing team.

My work contributed to measurable improvement in Pluhg’s brand presence:

🔹 45% boost in engagement compared to baseline posts 🔹 A steady pipeline of daily, high-quality content across platforms 🔹 Stronger visual consistency and brand recognition 🔹 More polished, investor-ready product storytelling 🔹 Increased trust with users through clear, professional motion design

This creative system became a foundational part of Pluhg’s early-stage growth, helping the company build a credible presence in the competitive privacy-tech and social-connection space.

Motion Graphics Design

Video Editing

Brand Identity & Visual Systems

UI Animation

Social Content Design

Creative Direction

Fast-paced Production & Optimization