Project brief:

Bubble Me, a new entrant in the bath care industry, acknowledged the importance of a robust online presence for effectively engaging with its target audience. In preparation for its brand launch, the company aimed to create a visually appealing, user-friendly, and mobile-responsive website to minimize bounce rates and maximize customer interaction. The new site would need to have simple content management capabilities for regular updates and fresh content. To keep up with competitors, Bubble Me also intended to include key features like online ordering and customer feedback in its website design. The main emphasis would be on offering a luxurious bath experience, highlighting its richly scented product range, including hand washes, shampoos, and body washes. Through this approach, Bubble Me sought to position itself as a leading bath care brand, recognized for its premium and aromatic bath care solutions.