Metalit needed to present six distinct product categories without making the catalogue feel crowded or inconsistent.
Approach
I led the UX structure, visual direction, and React front-end implementation.
The experience uses collection-based navigation and editorial storytelling.
It also includes responsive layouts, direct enquiry paths, and semantic pages built for SEO and answer-engine discoverability.
Outcome
The result is a coherent, mobile-ready luxury catalogue that makes a diverse product range feel like one brand while giving visitors a clear path from discovery to enquiry.