Ispire needed a brand overhaul. Feeling the impacts of an oversaturated cannabis space, they knew a fresh brand strategy and position would set them on a new path to dominate the cannabis hardware space.
In-depth focus groups, rigorous industry research and expert interviews framed up the opportunities for Ispire's brand strategy.
Cultural references and gaps in the market revealed the open space of opportunity for Ispire. No other competitors had a substantial social impact piece of their business and knew that was an opportunity for Ispire to lean into as part of their brand ethos.
After a full brand strategy phase, it was on to Ispire's visual identity. A new and improved strategy was yearning for a facelift to tell current and future consumers, "hey we're different."
