For this project I made a landing page design that fit the fresh and friendly aesthetic that was described in the design brief. I created the complete brand identity and copy from scratch. This project was completed in Figma.

GreenFarm Fresh Foods is a flourishing startup that prides itself on delivering organic, locally-sourced produce straight to the doorsteps of consumers. We are seeking a skilled web designer to develop an engaging and visually captivating landing page for our website.

1. Establish GreenFarm's online presence and brand identity.

2. Encourage user registration and participation in our 'Farm-to-Table' subscription service.

3. Highlight our core values of sustainability, health, and community support.

Our primary audience includes health-conscious individuals, busy families, and eco-friendly consumers aged between 20 and 50. They are technologically savvy and appreciate the convenience of online shopping.

1. The design should reflect our company's ethos - fresh, organic, local, and sustainable.

2. The landing page must be mobile-responsive, as most of our customers use mobile devices for online shopping.

3. Include a prominent call-to-action (CTA) that leads users to sign up for our 'Farm-to-Table' subscription service.

4. Use high-quality images of our products and a color palette that emphasizes natural, earthy tones.

5. Integrate customer testimonials and a section to highlight our partnerships with local farmers.

6. The design should be clean, user-friendly, and easy to navigate.

1. A fully functional and interactive prototype of the landing page.

2. A design style guide including typography, color palette, and imagery used.

3. All source files in a format suitable for web development.

The first draft of the design is needed within 2 weeks. We anticipate a few rounds of revisions and aim to launch the new landing page within 4-5 weeks.

We look forward to seeing your creative interpretation of our brief and bringing our vision to life through your design

1. Primary Color (Fresh, Vibrant): Light Green

2. Secondary Color (Natural, Earthy): Lime Green

3. Accent Color (Organic, Healthy): Bright Yellow

4. Neutral Dark (Text, Deep Contrast): Charcoal Gray

5. Neutral Light (Background, Soft Contrast): Lightest Green

This palette is inspired by the colors of fresh, organic produce and the natural environment. The greens and yellow are vibrant and fresh, reflecting the company's focus on organic and locally-sourced produce. The charcoal gray and lightest green provide a nice contrast for text and backgrounds.

1. Heading: "Arvo" - This font is modern and versatile, making it a great choice for headings. It's very readable and has a professional look.

2. Paragraph: "Open Sans" - This is a clean, neutral, and friendly font that's very readable, making it a great choice for body text or paragraphs.

"Arvo" gives your headings a unique and engaging style, while "Open Sans" ensures that your text is easy to read and looks professional.