Frago — Landing Page Design

Frago is a content creation platform built for creatives and social media managers who use Instagram to grow their work, promote products, and create consistently.

The challenge was to design a landing page that could communicate what the product does quickly, while still feeling creative and different from the typical SaaS landing page.

I wanted the landing page to feel like the product itself: creative, approachable, and visual.

Rather than relying on generic stock photography or a standard dashboard-heavy SaaS layout, I decided to build the visual language around handmade illustrations.

The illustrations were designed specifically for the product and used throughout the page to represent different parts of the experience from content discovery and performance insights to scripting and video creation.

This gave the landing page a more distinctive personality while helping visitors understand the product without having to read large amounts of copy.

The illustrations in the hero weren't created simply to make the landing page more visually interesting. They were designed to reinforce the message of the product and help visitors understand what Frago does before they even read the full page.

For the initial hero direction, I used visual cues such as Instagram, follower counts, engagement, and content-related elements to immediately establish the context: this is a tool built around social content and growth.

I kept the interface clean and minimal, then used the illustrations to introduce personality and movement.

The visual system combines:

Custom handmade illustrations

Clean typography

Soft UI elements

Generous whitespace

Subtle motion and interaction

I also designed the illustrations as individual elements so they could be animated independently. On desktop and tablet, the hero illustrations enter from outside the viewport and settle into their final positions, giving the page a playful but controlled first impression.

The final landing page balances SaaS clarity with a more expressive visual identity.

Instead of simply showing users what the product looks like, the landing page communicates what the product helps them achieve: understand their content, discover better ideas, create faster, and learn from what works.