Toggl: 40% Daily Active User Growth from Our Partnership

Toggl Track is a leading time-tracking software designed to enhance productivity and revenue for teams of all sizes. With a mission to simplify time management and empower users, Toggl prioritizes user-friendly features and seamless integrations. Core values centre around trust, flexibility, and innovation, ensuring that time tracking is both effective and respectful of employees' autonomy.

The primary objectives for this project were to:

Increase user adoption rates among teams.

Enhance the overall user experience through intuitive design.

Develop customizable reporting features that meet diverse business needs.

Improve customer support response times and satisfaction.

Before engaging with our services, Toggl faced several key challenges:

Low user adoption due to cumbersome time-tracking processes.

Limited customization options in existing reporting tools, leading to unmet user needs.

Difficulty in onboarding new users quickly and efficiently.

A perception of micromanagement that hindered team trust and morale.

To address these challenges, our team implemented a comprehensive strategy that included:

Design: We focused on creating an intuitive user interface that simplifies the time-tracking process. Features like Calendar View and automated time tracking were prioritized to enhance usability.

Development: We built robust integrations with popular tools such as Jira, Salesforce, and Asana, allowing teams to streamline their workflows. Customizable data dashboards were developed to provide tailored insights for different users.

Marketing Initiatives: A targeted marketing campaign was launched to communicate the benefits of Toggl Track, emphasizing its anti-surveillance policies, user-friendly features, and generous free plan.

The collaboration produced significant outcomes, including:

A 100% increase in user adoption within the first three months of implementing the new features.

Improved user engagement metrics, with a 40% rise in daily active users.

Enhanced customer satisfaction rates, with support response times reduced to under four hours on average.

Positive feedback from users regarding the intuitive design and flexible reporting capabilities.

The project has had a transformative impact on Toggl Track, resulting in increased productivity, user satisfaction, and overall growth. By addressing the challenges head-on and implementing strategic solutions, Toggl not only improved its functionality but also fostered a culture of trust and autonomy among its users.