Led a comprehensive 8-month website redesign for ACTM, transforming their digital presence through strategic research, design, and development. The project encompassed stakeholder research, information architecture restructuring, visual identity refresh, custom development, and accessibility optimization.

Conducted extensive stakeholder interviews with both internal team members and organizational stakeholders to identify strengths in the existing website and areas requiring improvement. This research phase established clear project objectives and user needs.

Performed a comprehensive website audit to consolidate existing content and designed a new structural framework for improved information organization and user navigation flow.

Created a refreshed visual identity system that honored and enhanced the organization's core branding themes while improving digital accessibility and user engagement.

Built the entire website from the ground up using Framer, developing custom components and interactions tailored to the organization's specific needs and brand requirements.

Conducted thorough accessibility audits to ensure full compliance with web accessibility standards, making the site inclusive for all users.

Facilitated feedback sessions with original research participants to validate design decisions and fine-tune the final user experience.

Delivered a fully redesigned website that improved user experience, strengthened brand consistency, and met accessibility standards while supporting ACTM's mission and organizational goals.