Project Title: Sales Funnel Creation for Online Course
Project Description:
This project focuses on designing and implementing a comprehensive sales funnel for an online course using Kajabi and GoHighLevel. The sales funnel will be meticulously crafted to attract potential students, engage them through valuable content, and convert them into paying customers. The project will leverage the capabilities of Kajabi for course hosting and GoHighLevel for marketing automation and CRM management, ensuring a seamless and effective sales process.
Project Objectives:
Landing Page Design:
Create a high-converting landing page on Kajabi that introduces the online course, highlights its benefits, and captures leads through an opt-in form. The page will be designed to engage visitors and encourage them to sign up for more information.
Sales Page Development:
Develop a detailed and persuasive sales page within Kajabi, featuring course content, instructor credentials, testimonials, pricing, and a compelling call-to-action. The sales page will guide visitors toward making a purchase decision.
Email Marketing Sequence via GoHighLevel:
Set up an automated email marketing sequence in GoHighLevel to nurture leads captured from the landing page. The sequence will include personalized follow-ups, course highlights, and promotional offers designed to convert leads into students.
CRM Management with GoHighLevel:
Use GoHighLevel's CRM features to manage leads and track interactions throughout the sales funnel. This includes segmenting leads based on behavior and engagement levels to deliver targeted messages.
Thank-You Page:
Design a thank-you page in Kajabi that confirms the course purchase and provides immediate access to the course content. The page will also feature upsell opportunities for additional courses or services.
Promotional Content Creation:
Develop engaging promotional content, including videos, blog posts, and social media posts, to drive traffic to the Kajabi landing page. This content will be distributed across platforms like Instagram and YouTube.
Social Media Strategy:
Implement a social media strategy focused on Instagram, using GoHighLevel’s automation features to schedule posts, run ads, and track engagement. This strategy will help drive traffic to the sales funnel and increase course enrollments.
Required Skills:
Digital Marketing Specialist: Expertise in using GoHighLevel for marketing automation, CRM management, and lead nurturing.
Web Design: Proficiency in designing and developing landing pages, sales pages, and thank-you pages within Kajabi, with a focus on conversion optimization.
Content Writing: Ability to craft persuasive and SEO-friendly copy for the Kajabi pages and GoHighLevel email sequences.
Tools & Platforms:
Kajabi: For building and hosting the landing page, sales page, course content, and thank-you page.
GoHighLevel: For managing the email marketing sequence, CRM, and social media automation.
Google Drive: For organizing and sharing project files, including course materials and marketing assets.
Adobe Premiere Pro: For creating promotional videos that highlight the course’s value proposition.
Instagram: For social media marketing and audience engagement, integrated with GoHighLevel for automation and tracking.
Project Timeline:
Week 1: Research and strategy development, including competitor analysis, target audience identification, and platform setup.
Week 2: Design and development of the Kajabi landing page, sales page, and GoHighLevel email sequence.
Week 3: Creation of promotional content, integration of Kajabi with GoHighLevel, and implementation of the social media strategy.
Week 4: Testing, optimization, and launch of the sales funnel. Post-launch monitoring, CRM management, and performance adjustments.
Deliverables:
A fully functional sales funnel, including a Kajabi landing page, sales page, and GoHighLevel email sequence.
A CRM setup in GoHighLevel for lead management and automation.
A set of promotional videos and social media content.
A detailed report on the sales funnel performance, with metrics and recommendations for further optimization.
Client Communication:
Weekly Updates: Regular progress reports will be provided, detailing the status of the project.
Collaboration: All project files will be shared on Google Drive for easy access and transparency.
Post-Launch Support: Ongoing support will be provided for any necessary adjustments or further optimization after the funnel goes live.
