umg x sex pistols
Ryan Goldberg
the pistol mint was universal music group’s first foray into digital / physical products, and a huge success: we doubled sales targets, with one month’s anticipated sales volume occurring in the first week. with this launch, sex pistols celebrated their past while laying a foundation for the future: one where they can connect more closely with fans, connect fans with each other, and bring their unique brand of anarchy to web3.
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Posted Sep 1, 2023
the pistol mint was universal music group’s first foray into digital / physical products.
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Universal Music Group
