At Henry Meds, I led web design efforts across multiple product launches, including HRT, ED, and Semaglutide Microdose, while contributing to a company-wide brand refresh. Working closely with product managers, marketers, and engineers, I helped create acquisition experiences that balanced user needs, business goals, and platform compliance.

Led design for multiple product launches and marketing initiatives

Conducted competitor analysis to improve onboarding and conversion flows

Designed and ran A/B experiments across high-traffic landing pages

Wrote UX copy and messaging frameworks

Sourced imagery and created supporting graphics for storytelling

Collaborated with product and engineering teams to bring experiences to market

Designed a Meta-compliant landing page that achieved a 44% conversion rate, outperforming the previous best-performing page at 15%

Increased funnel conversion rates by 3–5% through landing page and product page experimentation

Delivered insights and performance metrics that informed broader marketing strategy and acquisition efforts

This work strengthened my ability to combine UX thinking, experimentation, and conversion-focused design to create measurable business impact. By continuously testing, iterating, and collaborating across teams, we were able to improve both user experience and acquisition performance at scale.