At Henry Meds, I led web design across multiple product launches, including HRT, ED, and Semaglutide Microdose, while contributing to a company-wide brand refresh. Collaborating with product, marketing, and engineering teams, I designed conversion-focused landing pages, improved onboarding experiences, developed UX copy and visual assets, and ran A/B tests to balance user needs, business goals, and platform compliance.

Designed a Meta-compliant landing page that achieved a 44% conversion rate, compared to the previous best of 15%.

Conducted competitor analysis and collaborated cross-functionally to improve user experiences, support product launches, and inform marketing strategy.