Nike FOOH | Camera-Tracked CGI Billboard Animation

Camera-tracked CGI billboard animation for a Nike social campaign. The sequence integrates a large-scale 3D takeover into a filmed city plaza, matching camera perspective, lighting and motion to the real environment.

Maverick Frame handled 3D modeling, shading, animation and compositing in Cinema 4D. The video above is the full campaign animation; the cover is an original 1920 × 1080 still from the studio’s Behance project.

Deliverables: animated FOOH sequence and supporting campaign stills. The original project is linked under Completed work.