During a Google Ads AdWords PPC (Pay-Per-Click) campaign project, I would undertake several key tasks to ensure the success of the client's advertising efforts.
First, I would conduct thorough keyword research to identify the most relevant and profitable keywords for the client's business. This would involve analyzing the client's products or services, their target audience, and their competitors.
Next, I would create and structure the AdWords account, including setting up the campaigns, ad groups, and ads. I would ensure that the account is optimized for performance, with the right keywords, ad copy, and bidding strategy.
I would also implement conversion tracking to measure the effectiveness of the campaigns. This would allow me to make data-driven decisions and optimizations, such as adjusting the bids, refining the ad copy, or adding negative keywords.
Throughout the project, I would continuously monitor and analyze the performance of the campaigns. I would provide the client with regular reports and insights, and make recommendations for further improvements and opportunities.
In addition, I would leverage advanced AdWords features, such as remarketing, ad extensions, and automated rules, to maximize the client's return on investment and achieve their business goals.
