Shopify Website Traffic Up by 150% in Less Than a Month

Recently, I started working for an US-based Shopify website. I found Crawled but not indexed URLs to be a huge bottleneck. The website is tiny compared to some of the e-commerce websites I have worked on - it has at most 25 products! But it had more than 5.5K URLs in "Not Indexed" section. During my technical SEO audit, I noticed the Shopify-generated URLs were clogging up the crawl budget. After a short discussion, the developer and I updated the robots.txt file to block the parameter URLs. In just two to three weeks, we got a massive boost in indexing and traffic: ✅ Crawled - currently not indexed dropped from 5.5K to less than 3.5K ✅ Indexed pages are up from just 340 to more than 1K - almost 200% up ✅ Total Impressions up from 1.7 K daily to 4.5K - about 160% up! ✅ Total clicks up by more than 150% It's an early day for the client and me, but I am happy to show that a tiny change can bring excellent results! --- 📩 Contact me if you need help with your Shopify or e-commerce website. I promise I won't bite!