Puma Blackstation — Immersive Web Experience

Puma Blackstation — An immersive digital launch

Puma Blackstation connected a streamed 3D world with a branded web experience for New York Fashion Week 2022, taking visitors from the launch into product and claim journeys.

My contribution Built together with FTR and a wider team. I worked on the streamed world integration, backend, UX, frontend, controls, state handling, and the end-to-end flow around the world. Wallet work was handled by other team members.

Making the experience usable The interface needed to handle queue and loading states, fullscreen, audio, touch controls, teleporting, alerts, countdowns, and camera screenshots. I connected these pieces into a coherent experience across desktop and mobile.

Beyond the world The wider journey included branded entry screens, token states, and physical product claim flows. The work brought interaction design and implementation together around a complex launch.

Full case study: https://superhuge.net/projects/puma