Chyntia Devi
About Beneko
Beneko is the world's first eco-friendly marketplace where you can "buy" products as a service and return them at the end of the product lifecycle.
Beneko is currently available in 27 EU countries and the UK, providing an all-in-one sustainable shopping experience to consumers. The company's mission is to radically change the economies of the electronics business and reduce e-waste by giving a second and third life to devices before they are fully recycled.
Problems
Excessive Electronic Waste: The global electronics industry contributes significantly to electronic waste, with a considerable number of devices ending up in landfills. This not only harms the environment but also poses a major challenge for sustainable consumption.
Shortened Product Lifecycles: The electronics market often prioritizes rapid product turnover, leading to shorter product lifecycles. This trend encourages consumers to replace their devices frequently, contributing to e-waste and driving unsustainable consumption.
Limited Options for Sustainable Shopping: Many consumers are willing to adopt a more eco-friendly approach to electronic consumption, but they lack convenient and accessible options to do so. Traditional retail models do not effectively support sustainability in electronics.
Solutions
Circular Economy Model: Beneko introduces a revolutionary approach by offering products as a service, allowing customers to "buy" and return products at the end of their lifecycle. This approach extends the useful life of electronic devices, reducing the overall e-waste.
Extended Product Lifecycles: By encouraging customers to return and reuse products, Beneko significantly extends the lifespan of electronic devices. This reduces the demand for new products and contributes to a more sustainable approach to electronic consumption.
Eco-Friendly Shopping Experience: Beneko's presence in 27 EU countries and the UK provides consumers with a convenient and all-in-one sustainable shopping experience. This not only makes eco-friendly choices accessible but also supports responsible consumption practices.
Mission-Driven Business: Beneko is on a mission to reshape the electronics industry's economy by promoting multiple device lifecycles. This mission aligns with the global goal of reducing electronic waste and encourages consumers to shop, use, return, and repeat, thus fostering a more sustainable approach to electronic consumption.
UI Design