Restructured the email strategy for a US-based supplement brand from scratch. Introduced a 3-editorial system — commercial, educational, and brand — replacing a one-note promotional approach. Result: non-promotional emails started generating direct sales. One educational campaign drove $400 in a single send.
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Restructured the email strategy for a US-based supplement brand from scratch. Introduced a 3-editorial system — commercial, educational, and brand — replacin...
