Linco – Digital Transformation of a Legacy Brand

Carlos Roberto

Project Goal
The goal was to modernize Linco’s digital presence and streamline its eCommerce and operations with a scalable, high-performance web platform. The new system needed to support Linco’s growing international customer base while maintaining the legacy and reliability that have defined the company for decades.
Strategy & Process
Technology Stack: Implemented Next.js for a fast and SEO-friendly frontend, FastAPI for a lightweight and high-performance backend, and Python for advanced automation and data processing.
eCommerce Enhancement: Optimized the product catalog and order management system, making it easier for customers to browse and purchase.
Performance & Scalability: Built a system that handles high traffic efficiently and ensures smooth operations across multiple regions.
User Experience Focus: Designed an intuitive, responsive interface that aligns with modern web standards while preserving the company’s rich heritage.
Results & Impact
Enhanced Global Reach: A seamless platform supporting Linco’s expansion across the U.S. and Mexico.
Improved Sales & Customer Experience: Faster website performance and better navigation, leading to increased engagement.
Scalable & Future-Proof: A modern, maintainable system ready to support Linco’s growth for years to come.
🔗 Explore Linco here: [https://shoplinco.com/ ]
Let me know if you’d like to highlight specific aspects of your project management role! 🚀
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Posted Feb 6, 2025

I developed it utilizing React.JS, Next.JS and Typescript for the front end and Node.JS, Express.JS and other APIs, etc. for the back end.

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