Creative Direction & Image Generation for Guerlain Rouge G

For this project, I led the creative direction and produced a series of high-end, visually refined images for the Rouge G customizable lipstick and case. The goal was to create a versatile visual language that could seamlessly translate across multiple platforms, including social media, e-commerce, websites, and large-scale formats such as billboard advertising.

The image set includes clean, product-focused compositions that highlight the design of the lipstick and its case. These visuals were developed with a minimal, polished aesthetic to ensure adaptability across digital and print environments.

To complement the product imagery, I also created beauty visuals featuring models. These add dimension and context, making the assets suitable for e-commerce, social campaigns, and brand storytelling.

The final deliverables provide a cohesive yet flexible visual system that balances luxury, clarity, and modern appeal while supporting a wide range of marketing and commercial uses.

Concept.