I’m a designer by day, but I also co-own a local BJJ gym called Kaizen Fightworks, here in Istanbul.

For the first 2 years, our previous website (which was just a linktree clone built with my first ever template Minimalink) held up just fine since our main traffic was on Instagram. We just needed it to be a navigation hub for links like side projects, podcast, socials etc.

However, the gym grew a lot in this time and we’re getting more traffic from our Google Business Profile now so I wanted to redesign the website to display more information about the business.

Hope you like it!