Ethnographies of the Online and Innovations from Data Science
shuman p.
Data science driven innovation, touched on in this paper, offers much for ethnography in enabling analysis of the big data of online interactions, that has become increasingly ‘embedded, embodied, and everyday’ for people, communities, and social groups as they live through their online and offline worlds.
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Posted Jan 27, 2025
Upholding digital ethnography as a valuable qualitative method in the highly digitized world we have today given the prolific social media spaces people inhabit
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