Launching a new business is always an exciting venture, but capturing the attention of your target audience in a crowded online landscape can be a challenging task.

When I launched Early Sleep Consulting, my infant sleep coaching business, I faced the same challenge. I needed a strategy to reach sleep-deprived parents and establish industry authority.

And so I became my own SEO client…

I began with thorough keyword research to pinpoint the keywords parents were using to find sleep consulting services. This informed my content strategy and website optimisation.

I focused on creating informative, engaging, and SEO-friendly content to address infant sleep problems. It included blog posts, articles, and downloadable resources like sleep guides and ebooks.

I made sure my website’s technical SEO was sound to provide a great user experience and make it easier for search engines to understand my content.

I actively promoted my content on social media and via email marketing to expand my reach. Additionally, I wrote articles as a guest author for Hello Postpartum and brands like Tommee Tippee.

My SEO and copywriting efforts paid off remarkably. Within just six months, I achieved:

Increased website traffic growth from nothing to over 1,000 unique sessions per month

Achieved top Google rankings for several key infant sleep consulting search terms

Generated over 30 qualified leads in six months, resulting in minimum 5 new clients per month