Identity Shift for Industrial Leader
Maria Dmitrieva
The Challenge: Identity Shift (Задача)
The goal was to redefine the identity and positioning of an industrial leader with a 50-year history. We moved away from dry corporate reporting to a storytelling-first approach.
The Execution: Two Pillars
The strategy relied on two key video assets:
The Brand Narrative (Fairytale Style): The corporate history of a major enterprise shown as a mesmerizing, fairytale-like narrative full of magic and charm. This reimagined the company's legacy.
The Product Launch (TV Commercial): A high-impact TV commercial designed to build deep emotional resonance for a new product launch in a competitive market.
My Role
Developed the full creative concept and authored scripts, controlling the visual storytelling and tone-of-voice to ensure the assets met global B2B negotiation standards.
Tags: #BrandStrategy #CreativeDirection #B2BMarketing #TVCommercial #BrandIdentity #Storytelling #IndustrialMarketing
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Posted Feb 6, 2026
Transformed a 50-year legacy into a fairytale. Scripted a cinematic brand narrative and TV commercial to modernize the industrial image.
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