Full-Stack SEO Framework for B2B SaaS Company

Description: A U.S.-based B2B SaaS company was struggling with stagnant organic traffic and high customer acquisition costs. Their site lacked a cohesive SEO strategy, and the content roadmap wasn’t aligned with their buyer journey or technical performance metrics.

I designed a full-stack SEO framework focused on long-term scalability. This included technical optimization, internal linking architecture, performance improvements, and a keyword-driven content strategy. Using GA4 and Search Console data, I developed a content clustering system targeting intent-driven keywords and competitive positioning.

Impact: Achieved +310% organic traffic growth and 180% more MQLs within six months. The company reduced CAC by 28%, gained multiple top-3 keyword rankings, and built a sustainable organic growth engine aligned with its SaaS conversion funnel.

Skills: Enterprise SEO, Technical SEO, Keyword Strategy, Content Architecture, Data-Driven Growth

Tools & Technologies: Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Notion