Flow & Go Visual Identity Design

I enjoyed designing for the Flow & Go 🏃‍♀️brief challenge! ✨ This brand is all about movement, empowerment, and safety—a running club for women and gender-expansive folks that champions inclusivity and strength.

For the visual identity, I focused on a balance between bold typography and dynamic motion, capturing the energy and determination of the community. The logo’s (&) flowing movement icon reflects the fluidity of running while also symbolizing a safe space to move forward together.

The color palette blends deep greens, navy, and soft blues, evoking a sense of trust, strength, and resilience.

Typography choices mix bold headlines for impact and serif fonts for elegance, reinforcing the club’s strong yet welcoming identity.

A Dynamic logo is a flexible visual identity that adapts across different contexts while maintaining brand recognition. Unlike static logos, a dynamic logo allows for variations in style, texture, or form while staying true to its core elements.

This approach makes a brand feel more versatile, modern, and engaging—perfect for brands that embrace movement and inclusivity.

For Flow & Go, the icon mark embodies the club’s spirit of movement and progress through its fluid, running figure. By offering multiple variations—ranging from bold to textured to outlined—this dynamic logo system reflects the diversity and individuality within the Flow & Go community. Each variation symbolizes how every runner, regardless of pace or background, belongs in this space. Adaptability ensures the Flow & Go identity remains strong yet inclusive, embracing the uniqueness of every member while staying in motion—together.

This challenge has been an incredible opportunity to explore branding with a purpose.

Brief by @designbywomen_ & @designerbriefs ✨