Landing Page Strategy & Conversion Flow

Information Architecture

UX Wireframing (Figma)

UI Design System (Figma)

Responsive Landing Page Design

Custom Webflow Development

Interactive Components & Micro-Animations

On-Page SEO Structure

Performance Optimisation

Mobile Optimisation & QA Testing

RippedAsFuck.co required a high-converting fitness landing page to launch and promote their 21-Day Challenge program. The goal was clear: drive sign-ups through a focused, performance-driven user experience that builds urgency, credibility, and motivation.

We designed and developed a custom conversion-focused landing page using Figma for UX/UI design and Webflow for development. Unlike a full website, this page was strategically structured as a guided sales journey — leading users from problem awareness to program benefits, social proof, and clear call-to-action.

Strong visual hierarchy, bold typography, interactive components, and performance optimization were implemented to maximize engagement and reduce friction across desktop and mobile devices.

The result is a responsive Webflow landing page engineered to support campaign traffic and convert visitors into 21-day challenge participants.