Gulf Air Case Study

As the User Experience Lead at Thales, I successfully collaborated with Gulf Airlines, the national airline of the Kingdom of Bahrain. Together we launched a new In-Flight Entertainment system for a fleet of 39 aircraft that is currently in operation today flying around the globe. ​ Through the entire product life cycle my role took on many forms with the single aim of delivering a best in class entertainment system for Gulf Airlines, below were 6 key initiatives I achieved over the course of the project: ​ Built new customer relations as the UX department focal, fostered account growth and defined product strategy. Educated the airline about user-centered design best practices and showcased the business value it brings Proposed new innovative software features to complement the approved design vision. Published technical product documentation to Confluence Cloud that outlined the product road map and gains customer approval. Lead in-house design & development teams to execute the approved product road map for final delivery. Managed the software product scope, timeline, and budget. Hats worn Team Leadership Customer Management Strategy Concepting Information Architecture Wireframing Prototyping Technical Documentation UX Advocate